Welcome to Friendly Fox

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Make a reservation by phone or email
• Subscribe to our newsletter
• Contact us through our website or social media
• Participate in promotional activities or surveys

This information may include:

• Name and contact details (email address, phone number)
• Dietary requirements or special requests
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address and device identifiers
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website addresses
• Date and time of access

2.1 Umami Analytics

We use Umami, a privacy-focused, cookieless analytics platform, to understand website traffic and visitor behavior. Umami is GDPR-compliant and does not use cookies or collect personally identifiable information. The data collected includes:

• Page views and navigation patterns
• Device type and screen size (anonymized)
• Browser type and version (anonymized)
• Referring websites
• Geographic location (country/region level only)

All data is collected anonymously without the use of cookies, and visitor IP addresses are not stored. For more information about Umami's privacy practices, please visit Umami Privacy Policy.

2.2 Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website. Clarity captures:

• How you navigate and interact with our website (clicks, scrolls, mouse movements)
• Session recordings (anonymized)
• Heatmaps showing popular areas of pages
• Device and browser information
• Pages visited and time spent on each page

Microsoft Clarity does not collect personally identifiable information. The data collected is used solely to improve our website user experience. For more information about Microsoft Clarity's data practices, please visit the Microsoft Privacy Statement.

2.3 Cookies

We use cookies and similar tracking technologies to collect and track information and to improve our services. For detailed information about the cookies we use, please see our Cookie Policy.

We use the information we collect to:

• Process and manage your reservations
• Respond to your inquiries and provide customer support
• Send you marketing communications (with your consent)
• Improve our website, services, and customer experience
• Analyze website traffic and user behavior
• Comply with legal obligations
• Prevent fraud and enhance security

We process your personal data under the following legal bases:

• Consent: When you provide explicit consent (e.g., newsletter subscriptions)
• Contract: To fulfill our contractual obligations when you make a reservation
• Legitimate Interests: To improve our services and website functionality
• Legal Obligation: To comply with applicable laws and regulations

We may share your information with:

• Service Providers: Third-party companies that assist us in operating our website and business (e.g., Microsoft Clarity, email service providers)
• Legal Requirements: When required by law or to protect our rights, property, or safety
• Business Transfers: In connection with any merger, sale, or transfer of our business

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data collected through Microsoft Clarity is retained according to Microsoft's data retention policies.

You have the following rights regarding your personal data:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at info@friendly-fox.co.uk.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Some of our service providers (such as Microsoft) may process data outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

Our website may contain links to third-party websites (such as social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, please contact us:

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately: