Fox

Welcome to Friendly Fox

Last Updated: 7 December 2025

This Cookie Policy explains how The Friendly Fox ("we", "us", or "our") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies typically contain:

  • The name of the website from which the cookie has come
  • The "lifetime" of the cookie (how long it remains on your device)
  • A unique identifier

Please note: We also use cookieless tracking technologies (such as Umami Analytics) that do not require cookies to function. These are described in detail below.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation and access to secure areas. The website cannot function properly without these cookies.

2.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us improve our website by collecting and reporting information anonymously.

2.3 Preference Cookies

Preference cookies enable our website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

3. Analytics and Tracking Technologies

3.1 Microsoft Clarity

Purpose: Website analytics and user behavior tracking

Type: Analytics

Duration: Session and persistent cookies (up to 1 year)

Data Collected:

  • Session recordings (anonymized)
  • Heatmaps and click tracking
  • Page navigation patterns
  • Device and browser information
  • Scroll depth and engagement metrics

Cookie Names: _clck, _clsk, CLID, ANONCHK, MR, MUID, SM

Microsoft Clarity uses cookies to collect usage data that helps us understand how visitors interact with our website. This information is processed by Microsoft in accordance with their privacy policy.

More Information: Microsoft Privacy Statement

3.2 Theme Preference

Purpose: To remember your light/dark mode preference

Type: Preference

Duration: Persistent (1 year)

This cookie stores your theme preference so you don't need to set it every time you visit our website.

4. Third-Party Services

We use the following third-party services on our website:

Cookie-Based Services

  • Microsoft Clarity: Analytics and session recording (uses cookies as described above)
  • Social Media Platforms: When you interact with social media buttons or feeds on our website, cookies may be set by Facebook, Instagram, and Twitter/X
  • Google Maps: Our embedded maps may use cookies to provide location services

We do not control the cookies set by social media platforms or Google Maps. Please refer to the respective privacy policies of these services for more information.

5. Session vs. Persistent Cookies

Session Cookies:

These are temporary cookies that expire when you close your browser. They help us track your movements through our website during a single session.

Persistent Cookies:

These cookies remain on your device for a set period or until you delete them. They help us recognize you as a returning visitor and remember your preferences.

6. How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Notify you when a cookie is being set

Please note that blocking all cookies may impact your experience on our website and prevent you from using certain features.

6.2 Browser-Specific Instructions

Google Chrome: Cookie settings

Mozilla Firefox: Cookie settings

Safari: Cookie settings

Microsoft Edge: Cookie settings

6.3 Analytics Opt-Out

Umami Analytics: Since Umami does not use cookies and does not track personally identifiable information, there is no opt-out mechanism required. However, you can block the Umami script using browser extensions or privacy settings if you wish to prevent any analytics collection.

Microsoft Clarity: To opt out of Microsoft Clarity tracking, you can use browser privacy settings or visit: Microsoft Privacy Settings

7. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT browser signals or mechanisms, but we are committed to respecting your privacy preferences.

8. Impact of Disabling Cookies

If you choose to disable cookies, you may experience:

  • Inability to remember your preferences (e.g., theme selection)
  • Reduced website functionality
  • Loss of certain features that require cookies to work
  • Repeated prompts for information you've already provided

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last Updated" date at the top of this page indicates when this policy was last revised.

10. Contact Us

If you have questions about our use of cookies, please contact us:

The Friendly Fox

33 Caerphilly Road

Bassaleg, Newport, NP10 8LW

United Kingdom

Email: info@friendly-fox.co.uk

Phone: (+44) 01633 649296

11. Related Policies

For more information about how we handle your personal data, please see our: